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Leaders and managers,
including you, share a universal expectation for staff members. You ex-pect
every one of your team members to make a significant contribution to the
advancement of your business or organization. When this expectation
is met, you are pleased, the team is validated and the business grows. Here is
your challenge: you must make your expectations clear, specific, personal and
consistent.
You must clarify your
expectations with a professional assignment for each team member. Each
professional assignment clarifies your expectations, spells out each team
members goals and pro-jects and establishes a foundation of accountability and
professionalism. I have passionately de-clared to hundreds of leaders, If you
only do one thing, do this: write a professional assignment for each
team member.
As the leader of your
team, you are responsible to organize and manage the business. You are
responsible to 1) write a business plan, 2) model the plan
personally and professionally, and 3) monitor the progress of each team
member.
Professional team
members are responsible to organize and manage their own work. They are
responsible to 1) write an action plan, 2) model professional
behavior, and 3) report on their pro-gress.
When the boundary
between your responsibility and their responsibility is unclear, confusion
reigns.
Expect Team Members
to Make a Significant Contribution
You assign your
business goals to various team members. Thats your responsibility. The team
member is responsible to reach the assigned goals. The team member must display
a level of pro-fessional self-management to be successful. They must take
responsibility for their appearance, their attitudes, their priorities and
their decisions. They must plan their action, monitor the results, adjust
tactics and expand their skills. In summary, professionals are expected to
organize their own work, manage themselves and achieve their goals.
These responsibilities
differentiate professional knowledge workers from day laborers. When it comes
to day laborers, the boss organizes and manages the work. The boss doesnt
expect day la-borers to understand the big picture. The boss understands the
goals that advance the business. The boss is the only one equipped to manage
the work of the day laborers, This is what I want you to do next. For the day
laborer, the boss is the one who knows what needs to be done. The day laborers
are told what to do, but they dont always know why they are doing it.
It is different
with professionals.
They are supposed to know what to do and why it needs to be done. Professionals
organize and manage their own work. A
professional is expected to understand the big picture and take personal
responsibility for accomplishing an assigned portion of it. A professional is
expected to take responsibility for making a significant contribution to the
advancement of the business or organization.
Allow Team Members
the Freedom to Organize Their Work:
You confuse your team
when you manage them as if they were day laborers. Most of the time, you lead
them as professionals. You give them freedom to organize and manage their work
in away that fits their best. However, when you are stressed, irritated,
anxious, or confused, you step in and make decisions they have been making. You
tell them what to do, but dont explain why.
V O L U
M E
The team will
recognize and respect your authority as their leader (if they dont, they are
not professionals). But they do not understand why you change their priorities,
reverse their decisions or criticize their actions. The reason may be clear to
you but it is perplexing to the team. They dont connect your actions and
orders with their portion of the big picture.
Like you, your team
wants to be treated with respect. They want to do their work in a way that
pleases you. But when you step in and take over, they dont understand what you
expect from them. All they know is that you are stressed, irritated, anxious
and confused. In this, they follow your lead. They become stressed, irritated,
anxious and confused. This is not a good combination.
Micro-managing turns
professionals into day laborers. Your team members dont know what decisions
they should make or when you will overturn a decision they have already made.
They are frustrated. The day laborer handles the problem by repeatedly asking
the boss, What do you want me to do next? This day-labor system will not work in your
office. You wont like it and your team wont like it. You need a system fit
for professional knowledge workers.
Give Team Members a
Professional Assignment
A professional
assignment clarifies each the team members responsibilities and your
expectations. It provides the purpose, priorities and principles team members
need to know so that they can make a significant contribution to the growth
and strength of the business. A professional assignment contains the
following:
The
Organizations Values and Mission: Sets the foundation for professional attitudes, actions,
and decision making. Any attitude, action or decision that compromises the
values or mission is grounds for dismissal.
The Title and
Purpose: The
title should indicate what the person does, such as P&C specialist,
Client Service Representative, Family Therapist, Financial Advisor, etc. The
purpose states why the assignment is important. Focus on benefits for
clients and customers. This clarifies what is important beyond the financial
bottom line.
The Contribution: Contributions focus on long-term
success. They are not goals (such as close 50 sales in June) but
principles that advance the growth and increase the strength of the business.
For example, increase the number of clients we serve or strengthen
the loyalty of our customers or place our products and services before
the public. Each task, priority and decision made by a team member should
connect to these contributions.
The Goals or
Projects: Goals
or projects are specific, measurable and timed objectives. Quarterly goals are
often more motivating than year-long goals.
Accountability: Every professional needs someone to
take their progress report and help them solve problems. This is the purpose of
an accountability meeting. Spell out when, what and to whom he or she reports.
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